The Book Indusattempt Study Group predicts
that book sales will have modest growth thcoarse 2011. The report states that the number of books sold will increase each year by 3% or less.

The book business totaled $35.7 billion in 2006, a 3 percent increase over the previous year. The number of books sold rose to 3.1 billion, an increase of just half of one percent. Competition from other media is stronger than ever, the overall economy remains tight and, says BISG senior researcher Albert N. Greco, the indusattempt may be too old to expect truly dramatic expansion.



“The book business has been acircular for centuries. It’s a mature business and it’s hard to get tremendous growth,” Greco, a professor of marketing at the Fordham University Graduate School of Business, told The Associated Press.
According to the study group, a nonprofit organization supported by the publishing industry, the biggest growth in the new few years will be in elementary and high school textbooks, as California, Texas and Florida

are among the states due for new course material.



Sales of mass market paperbacks, which had been declining for years, appear to have bounced back, thanks to the new “premium-sized” editions that are easier on baby boomers’ aging eyes. Growth looks modest in other areas as children’s book sales look to a future without Harry Potter (the last in J.K. Rowling’s hugely popular series comes out July 21) and religious sales tail off after surging for the past few years.
“The religious market is also maturing, so you’re seeing a decline in growth,” Greco says.

So, essentially, the book indusattempt is doing just fine: it’s a mature indusattempt so you won’t see 20% growth each year or anything like that. But people are still buying books — and that’s a good thing.



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